What made Joe famous?
Honda’s social media strategy implements the idea of storytelling. This enabled Honda to create a Social Community involving its customers and cars. One such campaign helped Honda garner 44 million impressions worldwide by starting a Social Conversation and making Joe famous.

When bots broke the taboo
for Reckitt Benckiser. Bots are algorithms that can make recommendations, facilitate purchases, and even hold conversations with astonishing authenticity. Reckitt Benckiser used bots to break social taboos around certain topics and engaged with a social media audience to start a conversation.

Why has Instagram launched ‘Insta-Stories’?
Social Media Managers must consider the user base as well as other factors to select the right medium for social media marketing and campaigns. Disappearing messages were not new prior to the launch of ‘Story’ by Instagram. Snapchat had it before, yet Snapchat lost growth by a whopping 82%.

Who are celebrities?
The definition of celebrities has changed globally, thanks to Social Media channels. Social Media Influencers from Youtube and Instagram and Affiliate Marketing are taking Centre stage, and celebrity brand endorsements are becoming history now. Learn about some off-the-field and off-screen celebrities.